Stay tuned for the network’s latest DVR strategy: acceptance. Armed with the latest Nielsen data, ABC, CBS, NBC and Fox are rushing to tell advertisers that even with a set-top box and its bevy of pauses, fast forwards and 30 second skips at the ready — we’re guessing this doesn’t apply to Media Center users on automated setups — most viewers simply settle in and watch the commercials anyway. The New York Times breaks down the commercial-plus-three ratings system the networks initially opposed that could end up saving shows like Heroes from cancellation — though a return to the old way of thinking might be worthwhile if it means an end to that show’s now pitiable existence.
Are DVRs actually going to save the network TV model? originally appeared on Engadget on Mon, 02 Nov 2009 17:29:00 EST. Please see our terms for use of feeds.
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