Sep 04

ATT Addresses Network Challenges, iPhone’s MMS Delay in Video

Posted in: att, iPhone, Today's Chili, videos

As a follow-up to Thursday’s announcement that multimedia messaging is finally arriving for iPhones on Sept. 25, AT&T has posted a video outlining the growth of smartphone traffic to explain why it’s taken this long to deliver MMS.

The video stars Seth Bloom, AT&T’s spokesman, who explains some of the technical intricacies involved in expanding the network to support services, including MMS, for iPhone. Here at Wired.com we’ve corresponded with Bloom often for comment regarding AT&T and the iPhone, and we like working with the guy. We like the video, too, because it does a decent job offering technical explanation to help justify the delay.

But the comments in the YouTube forum suggest that customers don’t appreciate this video as much as we do. Perhaps it would’ve been a better move in June, when Apple originally announced AT&T iPhone customers would have to wait until “late summer” for MMS. An earlier explanation (as opposed to a vague statement) probably would’ve evaded a lawsuit filed by an iPhone customer upset about the delay in MMS.

This could serve as a PR lesson for AT&T, whose notoriety has increased exponentially ever since the iPhone 3G exploded into the mainstream: When there’s damage, seek to rectify it as fast as you can.

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