AT&T customers with smartphones will be required to purchase a data plan starting September 6, the company announced Monday.
AT&T argued that smartphone users consume a lot of data, and the plan will help prevent surprises each billing cycle.
“Smartphone users tend to consume a higher amount of data services, like advanced e-mail, mobile Web, applications and more,” AT&T said in a statement. “Being able to take full advantage of these features without having to worry about a fluctuating or unusually high bill generally leads to greater customer satisfaction, so effective Sept. 6, smartphone customers will need to subscribe to a data plan, as the vast majority of customers already do.”
AT&T customers who currently use a smartphone but do not have a data plan will not be required to add one, according to a spokesman. But if they update their devices or make changes to their account, they will have to “bring their accounts current, which in some cases may include subscribing to a data plan,” he said.
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