AT&T has a new message for its copper-wire customers: Keep your landline, or put your loved ones in peril. At least, that seems to be the idea behind a new Home Base campaign, which lists the reasons why it believes having a home phone is important, according to GigaOm.
Among the reasons given: you’ll always have a phone even when the power goes out, 911 responders will know your exact location if you have an emergency, you can fax from it, and it doesn’t drop calls.
In and of itself, this isn’t so bad. But the company’s picture of an ambulance racing to the scene of an emergency is a little over the top. The fact that paying for a landline means more revenue for AT&T? Irrelevant. Remember, if you disconnect it and you have a family, it means You Are a Bad Person.
Also, AT&T can’t count (see above).
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