Hasta La Gadget!

Quick, get your shoes on. There’s only a few days left to take part in the KDDI au campaign 5min. WALK (ファイブミニッツ・ウォーク). The idea is to walk with your mobile for at least five minutes a day for over three hundred and fifty meters, measuring your activity on a pedometer. More than just individual health, au is trying to create a sense of community here: users register and log on to qualify for the exercise rankings. Every day on the PC and mobile site au displays the amount of calories burnt off by users every five minutes and crowns the top walker the “5min. KING”.

Also on offer are blog parts and various satellite events in Tokyo and Osaka. Registered members, upon completing their five minute jaunt, can head to their nearest au outlet to pick up a Soyjoy. KDDI decked out the walkway between JR Ebisu Station and Ebisu Garden Plaza (below) for two weeks in September to get commuters and shoppers in the right mood.