There always seem to be a lot of websites and resources for women and female health issues. Why should be men be left out?
That’s what pharmaceutical company Banyu thinks, and this has seemingly motivated them to set up a Flash site called AGA30’s Opinion (30代の悩める気持ち) that collects questions and responses about male dilemmas.
When you log on you will be asked for your age group; if you are in your thirties you can then vote on the issues, though everything is still viewable whatever your age. The problems are color-coded into categories: work, money, love, and hair. Examples include: “Would you borrow money from your parents in an emergency?”, “Have you ever looked at porn at work?” and “Do you check out your thinning hair when you get up in the morning?”
Of course, this isn’t just CSR from Banyu and they are trying to promote their products through the site. They already have created other media like AGA-news (AGA is short for “Androgenetic Alopecia”, or hair loss) that encourage you to go to your local physician for consultations, and raises awareness of hair loss issues.
A byproduct of this is that they sell things to consumers who might have been too embarrassed to do anything about their problem before.
It’s only just got started but this kind of Web 2.0 marketing might just go viral with all those worrisome salarymen in their thirties. When we checked there had already been nearly thirty thousand votes! The site connects with Twitter too and of course there is the customarily blog parts (see below).
As a man balding since my teens I don’t mind admitting that I checked the hair loss voting results with keen interest! Anything has to be better than the KeUpper we stumbled upon in 2007 that shocks your hair into growing again!
[Via Kokoku-kaigi.]
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