Barry Becher, Ginsu Knives Pioneer, Dies At 71

WEST PALM BEACH, Fla. — The marketing mastermind and infomercial pioneer best known for introducing American TV viewers to Ginsu knives, the miracle kitchen tool that sliced through tin cans and chopped wood, has died. Barry Becher was 71.

But as Becher’s commercials promised, “Wait, there’s more!”

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