For those unfamiliar with BBM Channels, you could almost think of them as being somewhat similar to Facebook Pages, where individuals or companies can setup Channels that BBM users can subscribe to. Given BBM’s userbase, that’s a lot of potential users that companies could get access to and keep up to date via Channel Updates and more.
So with the release of BBM for iOS and Android, has this impacted Channels? Well it turns out that it did. In fact it seems that Channel subscribers for certain brands have actually doubled since the release of the cross-platform version of BBM. (more…)
BBM Channel Subscriptions Doubled After Cross-Platform Release original content from Ubergizmo.
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