Feb 07
There’s never been anything like Beats By Dre. The bulky rainbow headphones are a gaudy staple of malls, planes, clubs, and sidewalks everywhere: as mammoth, beloved, and expensive as their namesake. But Dr. Dre didn’t just hatch the flashy lineup from his freight train chest: The venture began as an unlikely partnership between a record-industry powerhouse and a boutique audio company best known for making overpriced HDMI cables. More »
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