Behind the OnStar Announcement: Facebook Outsells Safety

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With OnStar’s “Responsible Connectivity” announcement Tuesday that it’s enhancing mobile phone links and possibly adding Facebook and text messaging hooks, there’s a tacit admission that the old OnStar model – sell safety for $15 a month, sell safety, navigation, and operator services for $30 – needs updating in the era of cellphone navigation, free crash notification at Ford, and Facebook everywhere including, soon, the car. 

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