Best Buy is teaming up with Sonic Solutions to provide customers on-demand access to streaming movies and TV shows.
Best Buy will embed Sonic’s Roxio CinemaNow technology on a number of devices, like web-connected TVs, portable media players, PCs, Blu-ray players, set-top boxes, and mobile phones. This will include a variety of manufacturers, Best Buy said, but the store did not reveal any specific companies at this time.
The multi-year agreement allows Best Buy to license Sonic’s technology to make its on-demand digital content delivery a standard feature on connected devices. As part of the deal, Best Buy purchased an undisclosed number of Sonic common stock.
When the service is in place, Best Buy customers can buy or rent from the CinemaNow catalogue, which includes access to new movies, TV shows, independent films, and older catalogue films. Some of those movies will likely be available on the same day as their DVD release, Best Buy said.
Both companies said they also plan to work with movie studios on “new service and content offerings” but did not elaborate.
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