Beyond Oblivion cloud-based music service: you play, they pay (video)
Posted in: Music, Online, streaming, Today's Chili, video
iTunes is the 600-pound gorilla of the digital music world, but that hasn’t stopped other folks from trying to get a piece of Apple’s sizable sonic pie. The latest challenger, Beyond Oblivion, has quite an unusual business model — rights holders get paid by the company every time a song is played using the service, regardless of that song’s origin. That’s right, even when you listen to illicitly obtained music, Beyond Oblivion picks up the tab. Buy a licensed device and you’re in the club — with some sort of DRM manning the velvet rope, no doubt — where you can enjoy cloud-based tunes, free downloads, and build and share playlists (similar to the oft-rumored, yet unseen Google Music). Rather than recommending new tunes, a la the Genius sidebar, Beyond Oblivion lets you follow similar-minded musical aficionados (and grab their playlists) to find hot new jams. If that sounds good to you, public beta starts April 4th, with a June 12 commercial release to follow. It’s a mystery how the company will turn a profit while footing the bill for all those per-play royalties, but if it works, the cloud may be the source of your next Justin Bieber fix. Vid’s after the break.
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Beyond Oblivion cloud-based music service: you play, they pay (video) originally appeared on Engadget on Thu, 10 Mar 2011 04:06:00 EDT. Please see our terms for use of feeds.
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