Hasta La Gadget!

It’s no secret that I like bijin (美人, “beautiful girls”). In the past we’ve blogged here about apologetic bijin but this time the development has more of a web marketing spin.

The popular Bijin-Tokei (美人時計, or “beautiful girl clock”), a website that showcases different young ladies telling you the time every minute, has collaborated…with a new instant noodles product.

All right, so perhaps you were expecting a fashion brand? It seems that even yakisoba in a plastic container can be made to look glamorous when it’s held by a pretty girl.

For one hour every night on Bijin-Tokei, the time will be told by a revolving set of 15 girls indulging in JanJan noodles. Every minute there’s a new lady, which even for instant noodles might be a bit too fast to prepare and eat. Tune in from eleven for your dose!

Bijin Tokei has been a big success since it started nine months ago, accruing some five million unique users and 2.5 billion page views. It has also spawned imitators (the “Gal Tokei“, another in Korea, plus an adult one!) and the site even has an English version. The widgets are particularly popular and mean you can ogle girls whenever you look at your own blog!