Birth of an Apple Product, Behind the Scenes

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Jonathan Ives, Apple designer; thanks to Gizmodo for the image

We all know that Apple designers have it pretty rough under the watchful eye of Steve Jobs, but what steps do they actually have to go through to get these products finalized? BusinessWeek interviewed Michael Lopp, Senior engineering manager at Apple,and he gives a pretty in-depth overview of the rigorous design process that goes on at Apple.

1. Perfect mockups. Yeah, there aren’t any functional parts in these products, but the fake stuff has to be as genuine as the finalized ones. That probably means working apps, no buttons falling off, perfect measurements, and so on.

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