While BlackBerry might not necessarily be doing too well in the smartphone department, there is at least one area that they might have some hope in and it is BBM. The app which was previously an exclusive for the BlackBerry platform was launched on iOS and Android devices last year, giving BlackBerry and even larger reach, although admittedly the app would have to compete with the likes of other messaging apps out there.
While the app itself is free, BlackBerry has not been shy about thinking on how to monetize the app, but if they are hoping to do that, they will probably need to get as many users as possible, which is why BlackBerry has recently launched a new promotion in the US and Canada where they will be giving away movie tickets and gift cards to users who share the app. (more…)
BlackBerry Wants You To Spread The BBM Word With Gifts original content from Ubergizmo. 
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