BMW is known for creating luxury cars, and with its new BMW i brand it hopes to soon be known for creating sustainable cars as well.
The green sub-brand is expected to launch two cars by 2013: the BMW i3 and i8. The i3 will be a smaller, urban focused vehicle while the larger i8 will be more of a luxury plug-in hybrid.
“Both cars have been designed specifically for their respective alternative drive systems,” BMW’s Klaus Draeger said in a statement. “We used the innovative architecture and CFRP to cancel out practically all of the extra weight added by the batteries. For our customers this means superior driving dynamics combined with significantly increased range using electric power.”
BMW will be investing $400 million in its Leipzig, Germany-based production facility, as well as adding around 800 new jobs to focus on the i brand.
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