Boobs Sell, 3D Doesnt in Super Bowl Ads
Posted in: tivo, Today's Chili
3D ads? Who cares? At least, that was the conclusion of Super Bowl viewers who owned a TiVo, the DVR company said Monday.
Using the company’s Stop||Watch feature, TiVo was able to learn which commercials were the most watched during the Super Bowl, using aggregated, anonymous, second-by-second audience measurement data, including which spots were rewound and viewed again. The data was culled from approximately 30,000 households that tuned into the game.
Although Intel hyped the 3D technology used within the Dreamworks Monsters vs. Aliens trailer and the subsequent SoBe commercial, it appears Super Bowl viewers reinforced the old maxim, “sex sells”. Or at least boobs do: the top spot was this GoDaddy teaser ad. The preview for Monsters vs. Aliens barely made the top fifty, TiVO said.
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