What a time to be alive! Not so much for the political contention or the artistic, technological, or scientific breakthrough. No friends, when you speak to your grandchildren about what it was like to be alive in the early 21st century, the conversational will almost certainly revolve around that fact that you survived the eBook pricing wars.
Borders today announced that it has dropped the price of its Kobo and Libre e-readers to $129 and $99, down from $149 and $119, respectively.The drops are the latest in what has been a rather hot summer for eBook reader pricing.
Back in June, Barnes & Noble dropped the price of its 3G Nook from $259 to $199. Amazon then marked the Kindle down from $259 to $189. That same week, Borders announced that it would be including $10 in Borders Bucks and a $20 gift card with the purchase of a Kobo, later insisting that its decision was unrelated to drops on the Kindle and Nook.
Amazon, of course, introduced a brand new Kindle in July, pricing the 3G version at $189 and the Wi-Fi-only model at $139.
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