In the wake of price drops on the Barnes & Noble Nook and Amazon Kindle, Borders announced Tuesday that it would bundle its Kobo e-reader with a $20 Borders gift card.
The Kobo is priced at $149.99, while the smaller Libre eBook Reader Pro sells for $119.
Borders’ shoppers normally get $5 in “Borders Bucks” after spending $150. With this promotion, people who buy a Kobo will also get $10 in Borders Bucks in addition to the $20 gift card.
The company also released an app for the iPhone and iPad that will allow Kobo users to purchase eBooks content. To promote the release, users who show their Borders eBooks app on the iPhone or iPad will get a free coffee at Borders’ Seattle’s Best Coffee cafes for a limited time. The app is available on Borders.com.
Borders released an Android eBooks app on Monday.
Post a Comment