This bra won't unhook quietly.
(Credit: Screenshot by Amanda Kooser/CNET)
What do chocolate, Twitter, and bras have in common? They’ve all come together for a marketing campaign aimed at breast cancer awareness. The campaign hinges on a bra that sends a tweet each time the clasp is freed.
Despite the rich possibilities for teen-romp coming-of-age movies, the Tweeting Bra‘s aim is to encourage women to conduct breast self-exams every month.
Nestle, the brand best known for its chocolate associations, has a cereal brand called Nestle Fitness sold pretty much everywhere but the US and Canada. No, it’s not just a bunch of chunks of chocolate in a box. It’s actually geared toward health-conscious consumers. That’s why the Nestle Fitness/breast cancer awareness campaign actually makes sense.
Boobs, I did it again! ??? ??????????? ?????. ???????? @mariabacodimou #tweetingbra
— TweetingBra (@tweetingbra) October 22, 2013
Greek TV personality Maria Bakodimous is wearing the connected bra for two weeks. Each time the bra is unhooked, it sends a message via Bluetooth to a cell phone,… [Read more]
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