Hasta La Gadget!

Apr 26

Breaking: White House Tumblr says it’s GIF, with a ‘hard G’

The first post on the White House’s official new Tumblr boldly tackles a topic sure to inspire as much debate in certain circles as immigration reform, tax cuts, and gun control — the pronunciation of “GIF.”

I, being the softie that I am, have always pronounced the acronym for Graphical Interchange Format “jif” (it sounds more French), but the White House informs me I am wrong and may be declared an enemy of the state. “Hard G,” it declares on a graphic (or is that jraffic?) previewing the kinds of content we should expect to see on the new Tumblr — everything from behind-the-scenes photos to updates on policy and First Dog Bo (and, presumably, Bo’s take on policy updates).

And because a Tumblr without them wouldn’t be worth its weight in dancing cats, “yes, of course there will be GIFs,” it says.

While other Tumblr accounts, such as Organizing for Action, already rally the digital troops in favor of White House policy, this Tumblr will officially Tumble for 1600 Pennsylvania Ave.

“We want to see what you have to share: Questions you have for the White House, stories of what a policy like immigration reform means … [Read more]