Jul 07
In Japan, McDonald’s is taking both the “limited-time offer” and “premium price” concepts to new extremes. The chain’s “Quarter Pounder Jewelry” promotion is three gem-stone-themed Quarter Pounder burgers, each of which is available for one day only. And the price for each burger is a McDonald’s record ¥1,000, or nearly $10.
You’ve already missed your chance the enjoy the first of these specials, the Gold Ring Quarter Pounder. It was available only on July 6. Its quarter-pound beef patty was topped with thick-cut bacon, Monterey Jack cheese, a thick pineapple ring and barbecue sauce; all served on a kaiser bun.
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