The advances of technology has certainly gone a long way, so much so that ad agencies have a greater degree of freedom and flexibility to change the way we do things, especially when it comes to getting the message across to the masses. Having said that, wearable technology has become a new hot testbed for technology, in addition to being an avenue (or some say, an excuse) to come up with novel and exciting experiences for brands. Case in point, the Cadbury Joy Jackets that was commissioned by PR agency Golin Harris as well as developed by the creatives at Hirsch&Mann, happen to be an interesting set of jackets which will be able to perform just about anything and everything.
Cadbury Joy Jackets Shows How Tech And Fashion Go Hand In Hand original content from Ubergizmo. 
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