California has passed a number of laws to help drivers avoid distractions that can lead to accidents–that’s why cell phones are no longer okay to use while driving. New legislation being considered by California lawmakers may bring a whole new brand of distraction to the driver’s seat, however.
According to The San Jose Mercury News, the state’s government is discussing the possibility of introducing electronic license plates that will display advertisements to fellow drivers. The technology is aimed at helping reduce California’s massive $19 billion deficit.
The electronic license plate will look like a standard plate when in motion, but will begin flashing ads after it becomes stationary for four seconds. Even when ads are displayed, however, the license plate number will remain visible. The plates can also be used to display emergency information, traffic information, and Amber Alerts.
“We’re just trying to find creative ways of generating additional revenues,” California State Senator Curren Price told the paper. “It’s an exciting marriage of technology with need, and an opportunity to keep California in the forefront.”
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