Millions of people around the world have a love-hate relationship with Candy Crush Saga, those who love the game can’t get enough of it, those who have never played it hate being pestered by friends and family with constant requests on Facebook. There’s no denying the fact that Candy Crush Saga has become very popular, its a cash cow for King, the developer of this game. The game is undoubtedly King’s intellectual property, but the developer is adamant that it includes the word “candy” as well. King.com Limited, on February 6th 2013, registered a claim to the word “candy” with the U.S. Trademark Office, pertaining to the use of this word in video games and even accessories, including items like clothing. The filing was approved on January 15th, 2014 and now a lot of developers are reporting that they’re being asked to remove “candy” from their applications, or provide proof that the use of the word doesn’t infringe on King’s trademark. (more…)
Candy Crush Saga Developer Thinks It Owns The Word ‘Candy’ original content from Ubergizmo. 
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