This lens-shaped coffee-cup might look like some dodgy back-street knock-off waiting to be sold to some short-sighted sap for big money, but it is in fact official Canon merchandise. The cups were being handed out to reporters in the press pen at the Vancouver Olympics.
The cup/thermos is modeled on Canon’s 70-200mm L-Series lens, which normally goes for around $700. This picture was snapped by one of the lucky owners – Microsoft’s Josh Weisberg – and the picture sent proudly to the Photo District News Blog.
It’s the perfect gift for a chilly sports snapper, and a smart move for Canon: how else is the company going to re-fill the stadium sidelines with its signature light-gray lenses now sports photographers have all switched to the Nikon D3? Kidding!
Swag Alert!: Canon White Lens Coffee Mug [PDN Pulse]
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