Apr 26
Ford’s on a roll. The subcompact 2011 Ford Fiesta is a treat to drive. It gets 40 mpg on the highway. And it kicks off an enhanced version of Ford Sync that gives you more neat and free features including turn-by-turn navigation – rudimentary but still free.
Ford faces three related challenges: Convincing Americans to pay a premium ($14,000 base, approaching $20,000 nicely equipped) for a subcompact car; convincing Americans a Ford-branded car is as good as a Honda or Toyota; and convincing us this Fiesta is better than its namesakes of the 1980s-1990s.
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