Tesco, the UK supermarket known and loved for both cheap prices and for (allegedly) ousting almost every independent grocery store from Britain’s streets, is days away from selling the iPhone in its stores.
The offering isn’t, as you might assume, just one more place to pick up a handset. The iPhone will actually be on Tesco’s own-label network, Tesco Mobile, a joint venture between Tesco and the original UK iPhone provider, O2. Tesco has just announced the tariffs for its plans and while they aren’t much different to what you’d get from either O2 or Orange, they are straightforward and cheap.
Monthly plans begin at £20 ($33) and get you £60 ($98) worth of calls and text messages (all outgoing — in the UK nobody charges to receive an SMS) and unlimited data (which we believe is actually unlimited). £60 a month will buy you unlimited everything (with a £500 “fair use” policy).
The Pay As You Go options are as excellent as they almost always are in Blighty: buying £10 of credit a month is enough to get you a year of free internet, and if you buy £15 or £20 then Tesco will double your call and SMS credit to £30 or £40.
The iPhone will be in Tesco stores from next Monday, December 14th, and will run from free up to £538 ($874) depending on tariff and model.
iPhone 3GS now available from the 14th December”) [Tesco Mobile]
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