Chrysler's Using Oculus Rift To Put You Inside a Car As It's Built

Chrysler's Using Oculus Rift To Put You Inside a Car As It's Built

It seems a test drive just isn’t enough to sell customers on a new car these days. So to help promote the new Chrysler 200, the automaker partnered with Wieden+Kennedy Portland, Stopp, and MPC Creative to produce an Oculus Rift virtual reality experience that gives buyers not only a tour of the car, but the process of how it was designed and built.

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