Jan 17
Coca-Cola Japan has just launched a new online campaign that uses mixi and Facebook applications to award members of the Coca-Cola Park loyalty club with free drinks and even cash prizes.
The so-called “Super Vending Machine” will every day give players lottery numbers which may translate into drinks, digital goods, or a Toshiba television. One very lucky person will also win one million yen (about $12,000) too.
Japanese consumers seem to love characters and collecting things, so no doubt the funky digital “Coca-Cola Park figures” will prove addictive. There are 69 different types, including a dancing panda.
The campaign runs until February 13th. Now we’re just waiting for Coca-Cola to put these Super Vending Machines on the real streets!
Post a Comment