There was a lot of talk in the last year about the movie industry’s “recession proof” product. One has to wonder, however, if all of those box office returns came at the expense of movie ticket sales. 2009, after all, marked the first year since 2002 that US moviegoers spent more to see movies in theaters than at home.
In 2009, US consumers spent $9.87 billion in movie ticket sales–a 10 percent jump over the year before. Combined DVD and Blu-ray sales, meanwhile, dropped over that same time period by 13 percent, down to $8.73. The Wall Street Journal suggests that these numbers “underscor[e] the changing economics of Hollywood.”
Movie rentals rose, meanwhile–the amount of actual rentals was up 5.5 percent over last year. Thanks to plummeting prices, however, due to services like Redbox, actual spending on rentals increased by les than one percent.
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