CScout Japan interview in Vending Machines: Coined Consumerism

The new book Vending Machines: Coined Consumerism by Christopher D Salyers (2010, Mark Batty Publishers, New York) contains an interview with CScout Japan CEO Michael Keferl.

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Japan understandably features heavily in this photographic survey of the globe’s vending machines, and Michael was happy to provide his expert insight. In the interview he talked about the problems with the Taspo tobacco passport scheme, the marketing potential for RFID tag use in vending machines, as well as the popularity of capsule (gachapon, or ガシャポン) and claw and crane machines in Japan.

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