I feel like I’m always picking on Dell, and I feel bad for it. I feel a little less bad though, after events like this morning’s Design Studio announcement. After announcing several new artists to join the group already offering designs in the studio, as well as a new partnership with Major League Baseball, Dell invited a representative from cosmetics company OPI up to speak.
The new designs will copy some of OPI’s more popular shades, and the swirl design (that looks like it’s fresh from the nail salon) certainly has appeal. You know, if you like glittery, pink products. What I found unappealing was the way the designs were pitched to me and my colleagues, as well as a room full of lifestyle and fashion reporters.
Suzi Weiss-Fischmann, OPI’s Executive Vice President and Artistic Director started by rattling off the statistics about women’s influence and purchasing power before launching into why OPI laptops would really appeal to female buyers. Yes, usability is an important factor to women, she said, but the female buyer also wants to connect with a product on an emotional level. And what’s the fastest way to a woman’s heart? Pretty colors!
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