This simple idea could help to fight a complex problem.
Two friends, Zara Nadeem and Zehra Hassan, are trying to reduce food waste in Karachi, Pakistan, with their Food for Thought campaign. The women distribute to-go packaging labeled with the words “Food for Thought” at restaurants throughout the city. The idea is that when a patron says they don’t want to pack up their leftovers, staff will pack it up for them in the Food for Thought containers. Staff will then suggest that the customer give the food to someone in need.
It’s a move that Nadeem and Hassan believe will help spread awareness about the problem of food waste and hunger that currently plagues the country.
“You have to involve people, only then can one expect them to follow [by example],” Nadeem told Pakistan’s Express Tribune.
The women have also started a social media campaign on their Facebook page, asking people to post reasons why patrons should pack up their food and give it those who need it.
According to The United Nation’s World Food Program, six out 10 Pakistanis are food insecure and almost half of women and children under the age of 5 are malnourished — despite the country producing enough food to feed all the entire population.
“The sight of food should not be rare enough to put a smile on a child’s face,” Food For Thought wrote on its Facebook page. “It is a fundamental right that we as a country have failed to provide. Let us do our part as privileged members of the community to give children better reasons to smile!”
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