Mobile carrier NTT DoCoMo just began a new online promotion where they created a branded miniature virtual world for users to compete for prizes by playing mini-games.
“Play! Prime” allows visitors to pick from many different characters and wander the town in search of others to compete against. Each player begins alone, but can win followers by beating other players in the world at a variety of mini games.
After competing, the winner takes the followers of the loser, with the ability to get up to 100 followers within the allotted 300 seconds and 5 games. Top-ranked players get listed and, inevitably, end up trying to beat their previous scores as with any addictive online game.
Those who win all five games can enter their personal details to win a DoCoMo Prime Series phone, and everyone who finishes can download a free screensaver. Additional free mobile phone content is available by scanning the provided QR code, but is only available to current DoCoMo handset users.
Trend Potential
Play! Prime has taken the look and feel of mobile virtual worlds and made it PC friendly to engage users. For this and more in the mobile space, the Mobile Trendpool contains innovative applications, campaigns, and technology from around the world.
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