Hasta La Gadget!

Mobile carrier NTT Docomo has announced the launch of the company’s new “Photo Otayori (correspondence) Service” with a key element of this service being the Denki (electronic) Picture Frame.

This 8-inch liquid crystal screen automatically displays photos sent remotely by mobile or PC in a slideshow fashion. This function is designed to bridge the gap between the younger tech-savvy generation and the elderly one. Put simply, it is a way for young people (probably urban and mobile) to communicate with their grandparents (possibly in the countryside)—in away that is easy and positive for both sides.

Along with the photo, the frame can also display an accompanying text message; other display options include calendar and clock formats. In an additional nod to simplicity, an automatic sensor detects the light in the room and turns the device on or off accordingly.

The service is not just limited to Docomo users, but is compatible with other phone carriers and personal computers too. The concept comes from the Docomo for Everyone Lab (Minna no Docomo Kenkyuushitsu), a project that began in April 2008. The Denki Picture Frame will be available from July 1st for ¥19,800. The fee for the service is ¥210 per month plus additional charges depending on the number and size of the photos delivered.