E3 2010: Ubisoft Debuts New Assassins Creed, Ghost Recon, Driver, More

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After a Electronic Arts press conference that included an appearance by Joe Montana, a 24-person multi-player FPS demo, and a lobby full of Jedis, Ubisoft needed something truly spectacular to shine this afternoon. In the end, it’s hard to say which publisher came out on top, but one thing’s for sure: Ubisoft certainly gave EA a run for its money.

The Ubisoft event, held in the Los Angeles Theatre in downtown L.A.,  was presided over by Joel McHale, star of the NBC sitcom Community. By the end of the event, we were introduced to an Olympic gold medalist, shown some downright trippy demos, and treated to one final cacophonous dance battle.

Ubisoft kicked off the event in a bizarre fashion, with a programmer playing the full-body immersive Child of Eden, a truly otherworldly game full of geometric shapes and cameos by Asian pop stars. The player danced in front of the Microsoft Kinect with white gloves on, Michael Jackson style. As with many of the games shown at the event, Ubisoft didn’t dwell too much on the details–like whether or not the bizarre title will ever make it to our shores.

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