Hasta La Gadget!

We are pleased to announce the release of our in-depth report on Japanese ECO trends, a seriously under-reported area with real future implications for global business.

We’ve spent several months researching all about the emerging technology that will change our modes of transport, as well as the consumer trends, community shifts, and lifestyle changes. Along the way we’ve encountered power-generating floors, Shibuya fashion gurus taking to the farms, and surprisingly green vending machines. While often unique to Japan, these new movements provide limitless possibilities for inspiring innovation around the world.

The new Japanese government has promised a bold twenty-five percent reduction in emissions by 2020, and will no doubt introduce regulations and legislation designed to achieve this target. However, our research has told us that the real success happens through consumer and industry interaction, that the biggest innovation is in harnessing the power of the consumer for creating real change.

There’s arguably no better country than Japan for brand-to-consumer interactions.

Our 75+ slide report is packed full of original images and on-site local examples with analysis and numbers. Even if you’re not a researcher or marketer, there’s a lot to be learned from the pioneering developments happening in Japan that will likely have implications for your own business.

You can read more about the report on our special Eco Report page, where it is available worldwide in digital form.