This summer is quite possibly going to be an unpleasant, sticky experience in Tokyo. All right, it’s like that every year but with the prospect of a potential 10 million kilowatt shortfall in electricity (around 20% of what was needed last summer) due to the ongoing post-earthquake power issues, aircon use is likely to be severely curtailed.
Of course we can all do our bit and retail has been reducing its lighting since March. Even that “special day” of yours can still be special while limiting its impact on the situation. Wedding services company Pridal introduced a new energy-saving bridal package in late April that turns a way to cut down on electricity into a romantic setting. Its Candle Bridal pack is now on offer at hotels in Tokyo and the surrounding area: You can choose to dim the electric lighting in exchange for a candle-lit experience, thereby saving energy and creating an appropriate mood for the wedding meal.
Due to the conditions of different wedding reception venues Pridal cannot promise the Candle Bridal option will always be available, but currently it is at least possible at six major hotels. To be fully accurate, though, they also won’t be turning off the lights completely, so the energy-saving is not total.
With the current mood of “self-restraint” luxury services such as weddings will be suffering. Ordinary consumers will likely feel guilty indulging in celebrations, especially the often extravagant, expensive and electricity-zapping banquets that reign over the summer and autumn. Pridal here is offering a nice, guilt-free alternative, adapting its services to customers’ emotional states and the country’s needs, and cunningly avoiding cancellations and postponements.
Another idea might be to jettison the wedding dress and suit — and opt for energy-saving clothes instead!
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