Entelligence: Beware of geeks bearing gifts

Today we reintroduce Entelligence as a new column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

Here’s a riddle. Why was a $300 PC with a Pentium III CPU, an 8GB hard drive, 64MB of RAM, 10/100 Ethernet, a DVD player, and an NVIDIA graphics chip considered a killer PC system in late 2001? The answer is because it wasn’t a PC — it was the original Xbox. In recent years, Microsoft has evolved the Xbox quite a bit. No longer is it a PC system with N-1 technology — it is now a targeted and focused piece of engineering that is state of the art and optimized for games — but importantly, a lot more than games. It’s the Xbox that will likely be Microsoft’s beachfront into the digital home, and it will be the Xbox which furthers Microsoft’s role in the digital home beyond the PC.

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Entelligence: Beware of geeks bearing gifts originally appeared on Engadget on Mon, 27 Apr 2009 16:42:00 EST. Please see our terms for use of feeds.

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