Apr 13

Entelligence: Think Pink – First take on Microsoft’s Kin

Posted in: column, Microsoft, Today's Chili
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

It has been a project shrouded in mystery and speculation that sparked imaginations about just what Microsoft was doing. Its codename was Pink, referring to the premium mobile experience group, and yesterday Microsoft finally revealed its Pink story. It’s called Kin and it’s pretty impressive. At its heart, Kin is centered around two devices called Kin One and Kin Two. Both the hardware and software were designed by Microsoft, and while Kin is a Microsoft brand, Microsoft is still not getting into the phone business. Built in conjunction with carrier partner Verizon, Pink is an extension of the company’s mobile strategy, something that complements and co-exists with its larger ambitions with Windows Phone 7.

In many ways, Kin is the extension and spiritual descendant of the Sidekick (which was a product of Danger, founded by the father of Android, Andy Rubin, and later acquired by Microsoft). At its core, the Kin philosophy is guided by the proposition that one size device doesn’t fit all, and specific demographics have different mobile needs.

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Entelligence: Think Pink – First take on Microsoft’s Kin originally appeared on Engadget on Tue, 13 Apr 2010 16:36:00 EST. Please see our terms for use of feeds.

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