Everything Right and Wrong With Apps in One Bizarre Haagen-Dazs Concerto

Everything Right and Wrong With Apps in One Bizarre Haagen-Dazs ConcertoHaagan-Dazs should make its own app, you can just picture a coked-up branding executive typing into a sweat-soaked BlackBerry after wrestling a horse to the ground with his bare hands. And so they did, they built a Haagen-Dazs app that’s really a 3D augmented reality violin concerto. It’s wonderful and horrible, and it’s everything.

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