Facebook just bought GIPHY to better bake GIFs into Instagram

Facebook has acquired GIPHY, with plans to fully integrate the GIF-search tool into apps like Instagram and Messenger so as to make finding animated responses easier. The GIPHY team will be folded into Instagram, Facebook says, though other apps and services will still be able to use the various GIF search and hosting too. Launched in 2013, GIPHY initially worked … Continue reading

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