Female-Only Apartments Teach Japanese Women to Go Solo
Posted in: Fashion, LIFESTYLE / FASHION, MARKETING IDEAS, Today's ChiliTraditionally, females in Japan tend to live with their parents until they get married as taking the step to living on their own is not a simple and cheap step to take. Step in the ladies from Lacine, a female support company based in Japan, who recently introduced an exciting new concept aimed at easing the transition between ladies living with their parents and finding their own domicile. The new “Trial Stay” program aims at fostering a female-oriented atmosphere and living space for their residents, through their new concept of a “salon” in the apartment complete with cooking classes, beauty school, and other female-directed workshops all combined under one roof, differentiating their home from service apartments.
For about US $200 to US $300, the company provides a fashionable apartment room for a short stay of 2 to 4 weeks, enough time for these ladies to decide whether or not living by themselves floats their boat, or if they should wait until their Prince Charming asks them to live with him in his castle. These women can live in a home decorated with beautiful ornaments and equipped with the latest eco-friendly “green” technology, such as an IH Cooking Heater. The room uses LED lighting and comes with an arrangement of furniture, which is cost effective in the sense that it saves them from buying their own.
Trial Stay’s main feature is its Salon, which acts as a living room where residents can get together and throw parties, as well as a place for daily events such as cooking lessons taught by professional chefs and beauty courses led by renown make-up artists. The Salon is designed by Panahome (Panasonic’s Home Improvement Department) and integrates the newest technology developed by Panasonic. Their Eco Money System allows them to implement their recently introduced concept, “Mieruka” (a play on with the words ‘develop’ and ’see’, which imply that users can see how much electricity/energy they are using as well as how much solar powered energy is being created by the solar panels attached to the apartment). Finally, the home even generously provides an electric bicycle for each of its residents, making the trip to the grocery store and back much less tiring and more convenient.
This Trial Stay proves to be a new and interesting concept that many women may find appealing. Not only do they get to live far away from their parents, they are able to learn how to become, what some Japanese men may say, a real woman, by learning how to cook and master the art of makeup.
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