Ford is taking a few extra steps to make the 2012 edition of the Focus a little more green by introducing recycled materials in the vehicles’ interior. The recycled cotton will be used for the car’s carpet backing and sound absorption material and will be available in models across both North America and Europe.
“Ford is continually looking for greener alternatives,” Carrie Majeske, product sustainability manager, said in a statement. “One of our key goals is to use more recycled or renewable materials without compromising performance or durability. Recycled content is a way to divert waste from landfills and reduce the impact of mining virgin material.”
The cotton used will be taken from discarded clothing like blue jeans, and each car will feature the equivalent of about two pairs of jeans worth of cotton. Not only does this mean that Ford is able to reuse these items so that they don’t end up in a landfill, but it also means that the company doesn’t have to grow any cotton in order to get the material it needs. And it looks like this may just be the beginning.
“The use of recycled clothing is one step, but what else are people discarding that could be used in our vehicles? Ford is determined to find out,” Majeske said.
Via Autoblog Green
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