Hasta La Gadget!

Taco Bell tried the whole aggressive approach, after being sued for falsely claiming that its beef is, well, not actually beef. The fast food chain bought full pages in some of the country’s biggest papers, for a letter from the company’s president carrying the headline “Thank You For Suing Us.”

The company’s new approach is a lot more gentle–bribe people into liking it. Literally. The first 10 million people who like the chain on Facebook will get a free taco. Easy enough. The hard part, no doubt, will be leaving the restaurant with just the free taco–not to mention the next morning when you wake up in your car surrounded by Chalupa wrappers.