Fujifilm Instax Mini 50: Smaller, Better, Shinier

Photojojo’s latest novelty-cam is the Fujifilm Instax Mini 50, in handsome piano black. The instant film camera is slimmer and smaller, and yet packs in a few new features. And despite not having Lady Gaga in charge of design and strategy, Fujifilm embarrasses the shamefully poor efforts of Polaroid these last few years.

At 4.5 x 4 x 2 inches, the Instax truly is mini (in film camera terms), and adds a two-shot self-timer, a “smart” (auto) flash and a crispy black coating. The lens is 60mm, you get exposure compensation (but remember, each shot is a frame of film used) and a removable close-focus lens will let you shoot as close as one inch (without the adapter, the focus range runs from just under two feet and off to infinity).

Last night, I was eating in a bar with the Lady and some friends. An old chap came in with a giant instant camera (a bigger Instax, by the look of it). He offered to take our photo for money. This used to be commonplace, but now it’s almost laughable. I don’t begrudge the poor guy a living, but there were at least four cameras at our table, and not just in cellphones. It’s like the roving sellers of pirated DVDs who approach me in a bar when I’m reading my iPad and try to sell me a movie. I’m all like, “Dude?”

Anyhow, the Instax looks to be a real-life Instagram, although you’ll have trouble sharing the pics. It’ll cost you $149 in the Photojojo store (with two 20-exposure films thrown in). Further film will cost $22 per roll, which should remind you why God finally deigned to give us digital cameras.

The Fuji Instax Mini 50s Piano Black [Photojojo]

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