Fujifilm Instax mini50S Cheki camera
Posted in: photography, PRODUCT INNOVATIONS, Retro, Today's ChiliCamera fans and retro photography enthusiasts get ready!
This autumn Fujifilm is releasing its new Cheki camera. Following on from the Instax Mini 7S and even the Hello Kitty version (yes, really!), this new piano black mini50S has all the hallmarks of its predecessors: funky Polaroid-style images, a fun chunky shape, and simple cool functions like a double timer. Why take boring photos with a regular digital camera when you have options like the Cheki?
Previously we have speculated whether digital toy cameras are the next boom product. However, Fujifilm is demonstrating that unconventional film cameras with good design can also be a hit.
We also like how Fujifilm has enlisted the help of photographer Yasumasa Yonehara to promote the camera. He took the Cheki and shot some — by his standards, very tame — photos for use with their advertising and packaging.
On sale in Japan from September, the Instax mini50S is now available for pre-order from JapanTrendShop.
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