GI Joe Has Been Fighting the War on Cobra for Half a Century Now

GI Joe Has Been Fighting the War on Cobra for Half a Century Now

GI Joe fans are celebrating the 50th anniversary of the world’s first action figure’s debut this month. Over those five decades, the GI Joe brand has seen wild swings in its popularity—a barometer of the public’s regard for the US military—and undergone numerous design evolutions.

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