Branding, the media contents company behind the ultra-popular fashion website girlswalker.com and the influential Tokyo Girls Collection, has decided to add vending machines to its growing empire—a first for both the IT and fashion industries. Girlswalker.com branded vending machines will soon start appearing at train stations, universities, amusement parks etc around the country, reaching a goal of 3,000 by mid this year.
The vending machines will carry mineral water, ice teas (and other girl and young women-friendly products) plus original products created in collaboration with popular fashion brands or in honor of girlswalker.com promotional campaigns. With this move, Branding hopes not only to raise their presence but also to build on their thus far successful framework of communication and retail cross business enterprise.
Branding also recently announced that this season’s Tokyo Girls Collection will team up with copycat event the Shibuya Girls Collection (organized by T-Garden) to offer a two-day joint ticket. The events will be held back to back over the March 7th to 8th weekend at the National Stadium in Harajuku.
While the TGC is moving towards a more up-market audience with the inclusion of select shops, the SGC remains true to its “gyaru” roots with a roster of purely Shibuya 109 brands. And 109-2 brands—as the SGC (despite the “girls” in the name) will also feature five menswear brands from 109’s big brother store.
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